Business Success: Beware of the Four Most Dangerous Words in Business!

By Ben Needles

Business success often depends more on understanding and acknowledging what you do not know about your business than it does on what you do know about your business. Many entrepreneurs and small business owners have huge blind spots regarding their businesses and what they know or don’t know about building and growing a successful business. And, because they are immersed in the business, entrepreneurs often lack objectivity regarding their businesses.

The four words that can almost always stop business owners from objectively listening to advice, conversation, or comments are: I already know that. These simple but powerful words have the uncanny effect of stopping entrepreneurs and small business owners from hearing or comprehending what is being said to them about their businesses. This phrase serves as a virtual listening off switch.

As soon as someone says something that they have heard before, they will often hear an inner voice say I already know that. At that moment, they tend to tune out and completely dismiss what is said next. That reaction alone makes these four words the most dangerous words in business and can be the biggest block to success.

This short phrase can derail your business building success. Most business professionals hear and say these words repeatedly every day without realizing it. And, they unconsciously use this phrase to filter information regarding business decisions.

So the best advice you can follow is when you hear yourself say or think I already know that, stop and pay close attention to what is being said. You may be surprised.

You may have heard the comments before but have you really listened to what is being said? Chances are there will be a message for you or your business in the conversation to follow. At the very least, ask yourself the question, What am I not hearing?

Or perhaps, you can acknowledge that you have heard this before. Then, ask yourself, did you use the information when you heard it before or did you dismiss it? Did you act on it? How can you listen to this from a different perspective? How can you listen with a different attitude? What can you learn from what is being said? What is it that you don’t know?

Regardless of what your inner conversation is, the next time you hear yourself think or say I already know that, stop and listen carefully to what is said as you will probably hear something that you can use to positively impact your business.

Perhaps, the best way to stop the I already know that, habit is to replace it with a new habit. Begin asking yourself What do I not know? Do this every day, multiple times per day, until it becomes a habit. You will begin to get fresh, new ideas for growing your business and achieving the success you desire.

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About the Author
Learn more about building a highly profitable ExpertPreneurial business at AmeliaBrazell.com the marketing and media source for strategies, tactics and tips for turning your expertise into income. And while you are there, grab a copy of my new report, Marketing with Press Releases.

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