Are Press Releases Right For You?

By Julie-Ann Amos

If you have a product or service that you are trying to promote, then the answer is a resounding yes! Absolutely! The press release is a valuable tool in the arsenal of any marketer. If you spend any time on the Internet at all, you will see that there are a wide variety of products for sale, some more successfully than others.

The products that are selling successfully are being promoted extensively using a variety of methods. One of these is the use of press releases. If you have a good product, then surely it makes sense to let people know about it? You can do this very effectively by using an appropriately targeted press release.

You could write one yourself, but unless you know what you are doing, then it may be a wasted exercise. Press releases are written to a very specific format, so it's best to have yours written by someone who knows what they are doing, and avoid the risk of your press release ending up in the bin!

The main difference between an article and a press release is that the press release is written from a news angle - the whole point is that you are announcing something newsworthy. This could be a new product, or a development or change within your business. If the press release is not written in this way, then it is likely not to get published.

An experienced press release writer knows how to structure the piece so that it gets you the maximum amount of free publicity possible. The press release writer will be able to structure a great headline and include all the relevant facts so that the press release grabs the attention of its readers.

The trick is to find the balance between the correct format and the right content. Think about your target audience, and make sure that the content of the press release is written with them in mind, and is then distributed to where your target audience are going to read it. This way you are sure to generate more visitors, customers and sales.

It makes sense to hire a press release writer who is based in the country you are marketing to. They will be able to word your press release appropriately for the local market and will ensure that the spelling and grammar are absolutely correct. There may be subtle differences in format that are distinct to that particular market, so for maximum success, it will really pay off to work with a native writer.

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