How To Avoid The Biggest Entrepreneurial Mistake When You Hire An Expert Web Copywriter

By The Expert Web Copywriter

Getting a writer to create a salesletter for you is as simple as going to a website like Elance and hiring the lowest bidder.

Unfortunately if you go with the cheapest writer, the salesletter you get will not be very good.

Writing is an art. It takes a lifetime to master it. Copywriting for direct response salesletters is a skill and perhaps a science. It can take years to get good at it - and along the way the people who are dedicated to the craft need to earn a living as well.

Expert web copywriting can transform a good product or service into a runaway success - while bad copywriting can doom that same product or service to failure. When you consider how a one-time investment in an expert web copywriter could leverage your business into 7-figures or more, the investment of a few thousand dollars in quality sales copy does not seem so great.

There is a particular risk as well to launching a product or business with poor copywriting or the work of a writer who doesn't understand marketing well. The risk is that your business idea could be really good, but your sales process so poor. Competitors will swoop-in and copy your product and bring their knock-offs to market with superior copywriting, pushing your business into obscurity while their business takes off and earns them millions.

In the world of entrepreneurialism everybody wants to do well financially, even the writers and salespeople you hire. When you hire talented people you can expect big success with their input, so it makes sense to hire well and pay well too in order to have loyal contractors who think well of you and give you their best work. The dedication required to learn how to write really effective sales copy that makes you money is the main reason good copywriters want to earn professional (6 figure) incomes with their skills.

Because freelance copywriters and outside salespeople are essentially in business for themselves they have some common attitudes. They work on the skills diligently and the more skilled ones have a tendency to follow the money.

This is another way of saying that the fee a copywriter charges may give some indication of skill. Of course even very wealthy people like to get a bargain, and a copywriter with skills who needs to grow his or her client list may charge lower fees than a more-established writer of comparable skill.

Since copywriting is a discipline of both marketing and salesmanship you can expect expert copywriters to be reasonably effective at marketing their own services. On the internet of course it is easy to research several copywriters and select one to work with who will write what you need within your budget.

Article Source: http://www.articlehighlight.com
(my own article directory)

As cheesy as this article is it does demonstrate something; that the expert web copywriter who wrote it knows how to use articles to generate backlinks for search engine marketing. In addition the writer is seasoned and proficient at a wide range of direct response methods to make your product a success online. More information at www.free-press-release.com/news/200907/1247168803.html